Is no money better than a little bit of money?
First of all, I'm sorry for snitching. Don't you miss the days of Limewire, Napster and Torrenting? In less than 10 minutes I could get someone's entire album collection, a whole season in an hour and a Trojan Horse virus talking about "not having sexual relations with a woman". Now as this benefited teenagers and young adults getting their hands on the latest music, TV shows, films and basically anything they wanted, this created major issues for industries and mainly the music industry. So how did they slow it down? Introduce music streaming services ranging from free to paid giving users instant access to millions of music material.
As time is going forward, technology is getting better (and scarier) I still don't know how illegal streaming is still an issue for major companies. Ok, I do but I'm still a bit stumped to why and how TV shows are being illegally streamed and why TV companies aren't making more of an issue to stop this. Now I know it isn't as black and white as just stopping everyone from illegally streaming/downloading but we've got the websites to facilitate streaming of TV shows. Convincing someone to pay for something they were getting for free is difficult but as technology has gone forward, streaming services have got bigger and stronger. More and more people are streaming music. Last year music streaming revenue lept up by 44% to $ 6.5bn, Netflix has become so big they're mainly focusing on producing their own original content and we can get it all for £7.99 p/m (price did go up). £7.99 is cheaper than most music service deals and I'd probably guess your average consumer is going to open their music streaming app over their Netflix account.
But there's been various amounts of research into the number of shows which have been illegally streamed and that number has continued to rise because of well you guessed it... The internet. Long are the days of a UK audience waiting a week or a month for the latest season of a show, because if I really wanted to, I could find that link in a Thanos finger snap. Granted, you have to go through some dodgy links, a blitz of even dodgier ads and probably having to suffer and watch the show in 480p. This has always led me to question why companies don't upload and geo-block content on video platforms? Maybe it is because of my line of work but this has always made sense. Netflix does it with shows such as Power. It comes out on the UK Netflix 24 hours after it has been released in the US.
Now I understand the potential cash loss and I understand the digital rights, but the people who will be more likely to stream the content aren't watching it on TV. I'd even go further to think that people would pay for it like they do with Netflix. But that's another debate for another day. I do believe viewers would more likely stream content on a YouTube or Daily Motion over hunting it down illegally. They're guaranteed great quality, easy to find on all devices and no viruses. The benefit for content owners, the shows can be monetized. Yes, it's not going to make large amount of money, but isn't some money better than none? Having the content on YouTube allows for better marketing, using channel analytics to see where your fans are, who they are, what languages they speak.
Monetisation on platforms are low, but surely this can be changed by the major content owners? With YouTube TV/Red rolling out TV companies could really shake the prices up and push YouTube to make sure they're paid fairly which can lead to a domino effect. Daily Motion could offer a better deal than them. Netflix could open further doors. I've written all of this to say, put my shows on YouTube or 24 hours after US release on TV or Netflix. It will probably make everyone's life easier.